Showing Results for tag: soft brand
US boutique hotels expected to outperform traditional hotel product
US: The Boutique Hotel Report, commissioned by The Highland Group in partnership with STR, reveals that boutiques achieve much higher occupancy and average rates than its US counterparts.
Wyndham launches Trademark Hotel Collection
US: Wyndham is the latest hotel chain to launch a soft brand for independent hotels, with the introduction of the Trademark Hotel Collection.
Six US Ascend Collection hotels open in April
US: Ascend Hotel Collection, the soft brand collection from Choice Hotels, saw six US additions during the month of April.
