Tripadvisor announces company steps to tackle the coronavirus crisis

Eloise Hanson Eloise Hanson Uploaded 27 March 2020


Worldwide: Tripadvisor’s CEO, Steve Kaufer, has announced in a personal video message some of the steps that the company is taking to “weather the storm” of coronavirus.

Kaufer has reached out to more than eight million business partners listed on the Tripadvsior platform, stating: “We are determined to do everything we can to support you through this extraordinary and unprecedented time.”

“So, I have asked our teams to think creatively about how Tripadvisor can support all of our partners, across every area of the business and every category of travel.”

Some of the initiatives that Kaufer announced include:

  • Actively encouraging governments across the globe to support public policies that help protect the travel, tourism and hospitality sectors - including businesses and workers impacted by the downturn.
  • Reviewing paid subscription and media products in order to identify how the company can ease the financial strain on the most impacted businesses.
  • Adding a take-away and delivery feature to the platform, so that restaurants can continue to serve customers.
  • Exploring ways in which Tripadvisor can encourage and enable loyal customers to support businesses during this time, such as with gift card purchases.

“While no one knows when this will end, the one thing I am confident in is that - yes, people will travel again. Customers will walk through your doors again. They will book reservations again. Get on planes, trains and hop in their cars again. Dine out again. Tourism will rebound,” Kaufer said.

We, like you, are working hard, adapting our approach in response to the continuously changing developments around the globe. And we are putting plans in place to be ready for when the recovery happens.”

Kaufer’s full video message can be viewed here.


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