Profitroom launches live insights and analysis dashboard

Eloise Hanson Eloise Hanson Uploaded 08 April 2020

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Worldwide: Profitroom, a provider of booking and marketing solutions, has launched a live dashboard that displays booking, cancellation and demand trends to help hoteliers make real time decisions.

Data from Profitroom’s Suite between March-April 2020 shows that within just one month, the average number of reservations is down by 95 per cent year-on-year. 

Hoteliers and revenue managers are now faced with challenges around cash flow and how to prepare for recovery.

The company is thereby launching an initiative to share its knowledge, live insights and learnings from previous recovery strategies to help hoteliers create a plan for their business needs.

The live industry data includes:

  • Reports showing real time pick up, booking window and demand analysis.
  • Informative and dedicated articles regarding the current situation.
  • Access to industry experts for free business consultancy.
  • Free online webinar series.
  • Information about how to adopt systems to maximise revenue i.e. converting cancellations into vouchers. 

This week, Profitroom developed the possibility to replace cancellations with redeemable online vouchers. Another feature released encourages guests to modify their bookings instead of cancelling, with automated prompts to the guest.

“One of the most important things that hotel managers need to do right now is prepare a recovery strategy,” said Marcin Dragan, founder of Profitroom. “Data from Asian markets show that these turbulent times will not persist for too long. We assume that the most probable scenario is that vast demand for domestic travel will appear during summer 2020. This will evoke rapid economic growth for hoteliers in the UK. The reason for that will be global fear of travelling with huge clusters of people to be met i.e. at the airports.” 

“Hoteliers are struggling with income and marketing spend for promotions is normally amongst one of the first things to be cut,” added Samantha Williams, global partnership manager at Profitroom. “For those that can, we would discourage doing this completely and advise to keep basic levels of marketing active.”

Profitroom said that the continuation of website positioning and SEO are essential to be prepared for recovery. Maintaining or winning positions for popular phrases in Google will increase the possibility to generate more traffic to the website in the future.

To support this there are low budget digital marketing options such as brand protection campaigns, re-marketing campaigns, Google hotel ad campaigns, Facebook ads and email marketing campaigns.

“The substantial growth of domestic travel which is to be expected after the crisis is an opportunity for improving and investing more in your direct booking strategy. Together, as an industry, we will be successful again,” added Williams.

For more information on Profitroom’s information hub, visit the website here. 

Profitroom, established in 2008, has been recognised by Deloitte as one of the fastest growing companies in Europe. Its award-winning technology and solutions includes website creation and an all-in-one online booking suite exclusively for hoteliers. 

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