Preferred renews partnership with Sabre

Eloise Hanson Eloise Hanson Uploaded 15 January 2021

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Worldwide: Sabre Corporation, a software and technology provider, has renewed its strategic partnership with Preferred Hotels & Resorts through a long-term and expanded technology agreement.

The deal enables Preferred to have continued access to the full suite of Sabre’s hospitality solutions, including the SynXis Central Reservations system, the SynXis Booking Engine, Digital Experience, and Voice Agent solutions. It will be used across Preferred's five global collections.

SynXis Central Reservations allows hoteliers to distribute rates and inventory to 400 online channels, including all major GDS systems, OTAs, metasearch engines and call centres. 

The SynXis Booking Engine offers dynamic personalisation along with a suite of digital services to increase consumer engagement and convert browsers to bookings.

SynXis Voice Agent offers tools to deliver a personalised experience through guest recognition, facilitating the creation of tailored packages and providing opportunities for increased revenue per transaction.

“We’re delighted to announce our continued relationship with Preferred Hotels & Resorts, which is testament to the confidence that Preferred has in Sabre and affirms our long-lasting partnership,” said Ben Alves, vice president and general manager for the Americas, of Sabre Hospitality Solutions. “As the travel industry continues to navigate the current industry conditions and move toward recovery, we are committed to continuing to find new areas where Sabre solutions can support the growth and expansion goals of this important customer.”

“Sabre has long been our brand’s valued technology provider, and we are pleased to continue our partnership as we look to help fuel the recovery of the hospitality industry,” said Michelle Woodley, president of Preferred Hotels & Resorts. “Together with Sabre, we are exploring new opportunities to make Sabre’s hospitality solutions including its property management system available to our base of member hotels, resorts, and residences around the world.”

Headquartered in Southlake, Texas, Sabre serves customers in more than 160 countries worldwide. Its software, data, mobile and distribution solutions are used by airlines and hotels to manage reservations, revenue management, network and staff management.

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