Loh plans boutique hotel for Sydney

George Sell George Sell Uploaded 29 December 2012

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Australia: Singaporean lawyer turned hotel design guru Loh Lik Peng has announced plans for a 60-room property on Broadway.

Loh's company, Unlisted Collection, will develop the hotel on the site of the old Clare Hotel at the $2 billion Central Park residential, retail and commercial development on Broadway.

It conspicuously lacks the quantity of hip-design, or boutique-style, hotels - except for the likes of the new QT Sydney, in the refurbished Gowings building, and the fairly long-established Establishment in the CBD

Speaking of the lack of boutique hotels in Sydney, Loh said: "QT Sydney and Establishment have made a very positive impact. I think we will also make a positive impact doing something different but cutting edge. Staying in the Shangri-La is great but it's also great to have other options and I feel the diversity of choice makes it more exciting."

Loh is a pioneer of the boutique hotel sector in Asia. His first property, Hotel 1929 in Chinatown in Singapore, was one of the first in the region.

The new Sydney hotel will have a similar ethos to the WaterHouse in Shanghai and the Town Hall Hotel in London.

He says profit is not his main motive for developing hotels: "I do them because I am passionate about doing these types of project. They are fun and fulfilling and ultimately I believe that the rewards will be there if we do it right."

unlistedcollection.com

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