Viator introduces new virtual travel programme

Miles Hurley Miles Hurley Uploaded 16 April 2020


Worldwide: Travel experience platform Viator is introducing a new project which focuses on its virtual experiences.

Known as #RoamFromHome, the project is partnering with a number of tour guides, attractions and destinations across the globe to ensure aspiring travellers are entertained in lockdown.

Viator’s new programme is aimed at supporting many small business, which make up around 80 per-cent of the #RoamFromHome partners. Specific listed examples include vegetarian cooking classes broadcast from Mumbai, or pasta making from an experienced food tour guide in Florence.

The company also is trawling their video library to put the best visual experiences they can out on the platform showing off the destinations travellers are missing. Users can enjoy beach walks with penguins, an off road journey through Sedona, views of the New York skyline and beyond.

To support the program, Viator is planning to dedicate all its social media coverage to this program for the time being. The group launched over 100 virtual experiences on April 9 via Instagram and Facebook.

The company is also committed to helping its partners through these tough times by waiving its commission. The experiences offered will be a mix of free and paid-for, going across various culture, sightseeing, food and drink categories.

Viator president Ben Drew said: "We want this project to support our operator community - and give those of us at home a way to keep learning and exploring."

Many other companies have opened similar experience programs- notably Airbnb whose online experiences platform launched last week. Some have opened virtual education platforms to help hospitality staff through this time, most recently Forbes Travel Guide and UKHospitality.


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