The Apartment Group acquires two County Durham hotels

Eloise Hanson Eloise Hanson Uploaded 08 September 2020

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UK: Whitworth Hall Hotel & Deer Park and Jersey Farm Country Hotel will join The Apartment Group’s portfolio of hotels, restaurants, bars and wedding venues across the North East of England.

The Apartment Group (TAG) plans to investment millions of pounds at both sites to create two, five-star boutique hotels that cater to the leisure, corporate, and wedding markets.

Jersey Farm Hotel, located outside of Barnard Castle, is set to be renamed Runa Farm. It will be transformed into a rustic hotel, country pub and wedding venue.

Debrah Dhugga, chief operating officer at TAG, commented: “It is our plan to create an individual and special destination for “boho, honest and earthy” experiences, with the farm and its produce at the very heart. As well as laid-back and luxurious standout bedrooms and suites, you will also find cool glamping at Runa Farm, courtesy of the fabulous Shepherd’s Huts and Pig Houses, intended for guests looking to spend time learning about nature, life on the farm and each other.”

Whitworth Hall & Deer Park is a Grade II-listed stately mansion seven miles from Durham city. Dhugga cotinued: “Our plans for Whitworth Hall are completely different to Runa Farm. Where Runa Farm will be luxurious boho and earthy, Whitworth will be an excess of opulence, sophistication and glamour, with a chapel, ballroom, and bedroom suites like nothing else in the UK.”

The sale of the two properties were completed by Mark Worley, director at Christie & Co. He added: “We are delighted to have sold these wonderful sites to The Apartment Group, continuing the long and successful relationship between our two firms. The sales point to the healthy demand for hospitality businesses in the north east region at present, particularly those which are able to host weddings and which are reliant on leisure-based trade. The foreign travel restrictions imposed upon us all have benefitted the domestic pub and hotel industry, and as wedding income has been pushed into next year and beyond, hospitality buyers can now see the financial appeal of purchasing this type of business.”

Runa Farm is scheduled to open at the end of 2020, with Whitworth Hall following in early 2021.

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