Starwood's Aloft takes over former Nashville Hotel Indigo

George Sell George Sell Uploaded 12 September 2012


US:The former Hotel Indigo on West End Avenue in Nashville, Tennessee, has reopened under Starwood's Aloft brand.

The hotel, which was previously operated under IHG's lifestyle brand Hotel Indigo, was sold through foreclosure in July for US$18 million and has been the subject of a legal dispute between Nashville hotel developer Mark Lineberry and business partners at Wesley Hotels.

Now named The Aloft Nashville Music Row, the property is the brand's first conversion of an existing boutique hotel, and the first non-Starwood-owned Aloft hotel.

Simon Turner, Starwood's president of global development, said: "The short turnaround of the Aloft Nashville conversion in less than one month highlights the agility of Starwood's team to quickly and efficiently convert hotels to join our system. Many well-located, but under-branded, hotels represent enormous untapped repositioning potential that will benefit from Aloft Hotels's ever-growing guest loyalty with the right capital investment and the backing of Starwood's powerful platforms."


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