Rosewood update on global recovery

Eloise Hanson Eloise Hanson Uploaded 30 June 2020

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Worldwide: Rosewood Hotels & Resorts has shared new plans and strategies as part of its path to recovery from the COVID-19 pandemic.

Rosewood has begun opening its 28 properties worldwide, with new health and safety protocols, experiences and offerings that cater to the current climate.

The brand currently has 19 properties under development in gateway cities and emerging destinations, including Rosewood Hoi An in 2022 and Rosewood Munich in 2023.

The group recently announced the addition of Le Guanahani resort on St. Barth, which is scheduled to reopen under the Rosewood flag in 2021.

Since mid-May, Rosewood’s hotel and resort properties in China and Hong Kong have shown room occupancy rates trending positively.

Its new health and safety programme, ‘Commitment to Care’, will continue to roll out across properties through the remainder of the year.

Sonia Cheng, chief executive officer of Rosewood Hotel Group, said: “Following an undeniably difficult time, we are thrilled to have begun progressively reopening our properties across the globe and resuming operations at the high standards of safety and service that our guests have come to expect. We are already several months into navigating the “new normal,” and are buoyed by the quick recovery our properties in China have experienced in just a few months. As travel begins to resume globally, now more than ever we are embracing our guiding A Sense of Place® philosophy to provide guests with the continued opportunity for transformative travel that embraces the sensibilities of our destinations.”

Rosewood has also introduced its ‘Summer at Rosewood’ experience. The offering includes elements such as extended check-out and check-in hours, along with a curated collection of activities from sailing classes to cheese and wine pairing.

Available at 13 Rosewood properties in the US, Caribbean, Middle East and Mexico, the ‘Family Time’ package offers activities and benefits designed with children in mind.

Its ‘Rosewood Reset’ package incorporates spa experiences and physical therapy sessions to promote the benefits of health and wellness.

‘More Rosewood’ will also return this summer to offer a complimentary night for qualifying stays, with several inclusive of a resort, spa or dining credit.

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