Preferred introduces enhanced member benefits

Eloise Hanson Eloise Hanson Uploaded 09 April 2021

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Worldwide: As part of the group’s rewards program, Preferred Hotels & Resorts has introduced I Prefer Loves - a partnership series showcasing brand partners across the travel, fashion, food and wine, home and wellness industries.

The series has kicked off with I Prefer Loves Anatomie, a luxury apparel brand. All I Prefer members will receive a $50 discount code to redeem towards purchases made via the brand’s website. It will be valid until June 30 2021.

In May 2021, I Prefer Loves will feature a collaboration with The Bicester Village Shopping Collection, with destinations including London, Paris and Milan. In addition to existing savings of up to 60 per cent for designer goods and dining experiences, members at Preferred will receive an additional 10 per cent off.

Future brand spotlights are set to feature luxury leather goods retailers, a sparkling wine purveyor, and an aviation company among others.

Jeri Salazar, vice president of loyalty at Preferred Hotels & Resorts, said: “Arriving at a time when we are all excited to reconnect with the world and enjoy new experiences, I Prefer Loves represents the continuous diversification of member benefits offered through I Prefer. We have always been committed to protecting the interests of our loyal guests, and this exciting new addition offers valuable savings and unique experiences for them to enjoy from the comfort of their own home or in exciting new destinations when they are ready to travel again.”

The launch of I Prefer Loves follows the January debut of I Prefer Auctions, an initiative that allows members to bid for travel experiences with earned points for a limited time period.

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