Pandemic claims another big name in London as Ace quits the capital

Eloise Hanson Eloise Hanson Uploaded 10 September 2020

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UK: The Ace Hotel London Shoreditch will not reopen under the same brand following its closure during lockdown.

The property in East London is to reopen under a different name as the current operators Lore Group take over management of the asset. 

A statement from Lore Group reads: "Given the unprecedented impact of COVID-19, the Ace Hotel and its outlets will remain closed so that we can invest in significant renovation that will both refresh and enhance the guest experience. We are also taking over direct management of the hotel, consistent with the other premium hotels in our collection. We are grateful to Ace for helping us make the hotel what it is today and look forward to welcoming guests back once the work is complete."

Ace Hotel London Shoreditch posted on its website: "We’re heartbroken to announce that our longtime home on High Street will no longer continue as Ace Hotel London Shoreditch. As our first hotel outside the US, it was built as an open satellite for the extraordinary energy ignited by the city itself. And we want to thank — with deepest gratitude and pride — all the ferocious champions of culture, the salty legends on the dance floor, the lone early risers finding dawn on the rooftop.

Thank you to our dream team, to fellow travellers and to our steadfast neighbours for embracing Ace and making it your own. In the words of David Bowie: “It was rugged, it was naive, it was heaven.” (That quote is inscribed, in perpetuity, on the walls of Ace Hotel London.)"

BHN first heard the news from a post on social media. Virgin Radio UK presenter Kate Lawler wrote on Instagram that she had to postpone her wedding, which was due to take place at the Ace Hotel this year.

Lawler wrote: “Smiling through the sadness that our wedding venue is closing down. Absolutely gutted for the Ace Hotel in London. Covid’s been devastating for so many businesses across the world, and now the Ace, one of my favourite hotels in the city. We have such fond memories here, of dog-friendly brunches, cocktails with friends, gigs and our friend’s wedding a few years ago.”

The Ace Hotel London was acquired by Starwood Capital Group in 2012, which then sold the property for £150 million in 2015 to new owner Limulus Ltd.

It marked the first outpost outside of the United States for the Ace Hotel brand.

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