Merger forms Global Alliance of Private Hotels

Martha Elwell Martha Elwell Uploaded 18 September 2017

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France: Private Hotels Europe and Charme and Caratère have teamed up to form the largest worldwide association of privately owned hotels

Hotel groups Private Hotels Europe and Charme and Caratère Hotels have merged to form a new international organisation of privately owned hotels.

The Global Alliance of Private Hotels will represent over 500 hotels, making it the largest association of its type. It is made up of the approximately 300 privately-owned European hotels represented by Private Hotels Europe and the 270 hotels represented by Charme and Caratère.

The cooperation will include common marketing strategy across the 500 member hotels.

President of Charme and Caratère Hotels Jacques Bathélémy said: "The cooperation with Private Hotels Europe is interesting, because it entails a large business potential for all implicated chains and hotels, that individually and as a united brand strengthens our position world-wide. Also, through this community we can achieve some attractive economies of scale and not least refer guests to eachother."

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