Maiden Voyage and Capita Travel launch female friendly hotels initiative

Martha Elwell Martha Elwell Uploaded 15 February 2018

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UK: Two travel firms have joined forces to launch a female friendly hotels initiative

Maiden Voyage and Capita Travel and Events have launched a joint initiative to highlight female friendly hotels following a number of high-profile cases of sexual harassment and assault in hotels.

Hotels recommended by the scheme will have to meet a stringent set of criteria relating to safety and comfort concerns for women. The idea is to help employers make informed decisions when seeking hotel accommodation for female members of staff.

Research conducted by Capita found that 67% of women travellers felt at risk when staying away compared to just 19% of men.

Leigh Cowlishaw, director of supplier partnerships at Capita Travel and Events, said: "Our data also tells us that female travellers form a large proportion of our customers' travelling population - a trend which varies between customer industries. Traveller wellbeing, for all travellers, is an important part of our Smarter Working proposition, so it made sense for us to join forces with a company which is changing the way in which hoteliers approach the needs of individuals."

Carolyn Pearson, chief executive officer and founder of Maiden Voyage, added: "With 51% of female business travellers having reported feeling vulnerable when staying in a hotel, we know that there is a genuine need for a trusted standard. Our strict inspection process is based on hard criteria, unlike other initiatives we have seen, and is far from subjective. We look at physical security elements, walk the area to assess the hotel location, and we expect our hotel partners to adhere to certain security measures, such as not announcing room numbers out loud. With a number of high-profile cases of sexual harassment and assaults in hotels we expect this partnership to drive change across the industry and we are already seeing hotels such as the Leopold in Sheffield and Hotel du Vin in Birmingham making adjustments, such as adding a second door lock to the hotel bedrooms."

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