M Social Singapore achieves double IDC win

Martha Elwell Martha Elwell Uploaded 28 November 2017


UK: M Social Singapore has won two awards at the International Data Corporation Digital Transformation Awards

M Social Singapore has won two awards the International Data Corporation (IDC) Asia/Pacific's inaugural IDC Digital Transformation Awards.

The hotel was named "DX Leader for Operational Transformation in Singapore" and "DX Leader for Operational Transformation in the Region". The awards were for efforts to introduce the region's first front-of house Autonomous Service Delivery Robot (AURA).

AURA delivers bottled water, towels, toiletries and other amenities to guests. The robot has been integrated with various systems in the hotel, such as networks, elevators and telephony.

Mr Kwek Leng Being, chairman of Millennium and Copthorne Hotels said: "I am proud that M Social Singapore has been acknowledged as a frontrunner in adapting new technology to address labour shortage. I believe it enhances guest experience , and enables us to stay relevant in the face of manpower crunch and business disruptions. We have been heeding the government's push for automation. After the success of AURA, M Social has recently debuted a second robot AUSCA, the world's first robot chef that can serve up egg dishes for dining guests."


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