IHG introduces global hybrid event program

Eloise Hanson Eloise Hanson Uploaded 05 March 2021

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Worldwide: IHG Hotels & Resorts has launched its Meet with Confidence program with expanded offerings to include resources, tools and technology to support hybrid events for virtual and in-person attendees.

The Meet with Confidence program is designed around five pillars:

• Clean and safe - enhanced cleanliness protocols, social distancing and safety measures at all times

• Simplified - contracted planning with no cancellation or attrition fees

• Hybrid - technological support and bandwidth to support meetings and events

• Delicious - food and beverage options delivered safely

• Rewarding - flexible offers with rebates and IHG Business Rewards points

Bookers and planners will be able to choose from two event packages: Smart and Expert.

Smart Solution

This offer is available at participating IHG properties globally except Greater China. In the US, IHG has partnered with Wellness 4 Humanity and weframe to offer onsite Covid-19 testing and technology solutions to enable digital collaboration. For example, weframe One is a cloud-based interactive 86” touch screen that allows onsite and remote participants to work together.

Expert Solution

Initially available at nearly 100 hotels in the US, Europe, Middle East and Africa, this package expands on the Smart Solution with additional services. In the US, a partnership with Williams Sonoma allows for customised F&B experiences delivered to off-site attendees. Virtual technologies such as audio-visual production and multi-venue linking can also be utilised.

Derek DeCross, senior vice president of global sales, IHG Hotels & Resorts, said: "There is a strong desire to return to face-to-face meetings, and welcoming groups back to our hotels is going to take a team effort from those planning events. We're committed to helping provide quality meeting experiences to give the attendees the confidence they need to feel secure attending in-person events, if that's the option they choose. With our enhanced technology and new partnerships, we're confident we have the right options in place for virtual attendees to still experience a best-in-class meeting from our hotels."

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