Hyatt to take Centric brand to Japan and Uruguay

George Sell George Sell Uploaded 28 January 2016

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US: Hyatt has announced the first Centric hotels outside of the US, in Tokyo and Montevideo.

US: Hyatt has announced the first Centric hotels outside of the US, in Tokyo and Montevideo.

The lifestyle hotel brand was first announced in 2015 and has since been rolled out to Miami and Chicago.

As well as the two overseas properties, three existing Hyatt hotels in the US, located in California, Utah and Texas, will move under the Hyatt Centric brand.

"The new and upcoming Hyatt Centric properties signal momentum for the brand's global expansion plans and our foray into the increasingly popular upper upscale lifestyle segment, setting the stage for additional hotels in prime destinations by the end of this year," said Steve Haggerty, Hyatt's global head of capital strategy, franchising and select service.

"The Hyatt Centric brand portfolio is comprised of full-service hotels with an efficient service model designed to collaborate with locally known partners to connect guests with authentic experiences."

Mid-2016 will see the opening of the 178-room Hyatt Centric Montevideo. Set in a waterfront location along the River Plate, the property will feature a restaurant, rooftop lounge and meeting space. This hotel was previously announced as the Hyatt Montevideo.

Then in early 2018, the brand will move into Asia for the first time with the opening of the Hyatt Centric Ginza Tokyo. Occupying the top 10 floors of a new building in the Ginza area of the city, the hotel will offer 164 rooms, a restaurant and bar with terrace seating, meeting space and a fitness centre.

"We are embracing the spirit of exploration and discovery that is at the core of the Hyatt Centric brand and it will continue to guide us as the brand grows in new markets," said Sandra Cordova Micek, Hyatt's global senior vice president of brands.

"The Hyatt Centric brand is created for millennial-minded travellers who are looking for authentic local experiences in the centre of the destination. Every aspect of a Hyatt Centric hotel, from quality accommodations to helpful in-the-know staff, delivers on the brand's commitment to ensure our guests have everything they need and inspire them to explore the best that the area has to offer."

hyattcentric.com

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