citizenM introduces fully contactless guest experience

Eloise Hanson Eloise Hanson Uploaded 07 July 2020

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Worldwide: Powered by its new app, citizenM has introduced a series of enhanced safety standards that allows for a fully contactless on-property experience.

Using a mobile device, guests can now open rooms, order food and beverages, control the in-room experience, and check out.

Functionalities of the app include:

  • Fully contactless check-in/out 
  • Payment for all in-hotel purchases 
  • Full room ambience control – lights, blinds, temperature 
  • Pre-select a room on the way to hotel 
  • Food and beverage ordering 
  • Full in-room entertainment controls – use phone as a remote control 
  • In-app service requests – extra pillows, toiletries, wake-up calls 
  • City experiences with local perks 

As a result of its owner/operator model, the company has been able to implement and execute new initiatives quickly across its entire portfolio.

Guest rooms have always been ventilated with 100 per cent fresh air, and has since moved to an opt-in housekeeping service. 

Disinfectant stations have been installed for both guests and employees, with social distancing signs and safety routes clearly set out.

Breakfast is sealed, bagged and available for room delivery or take away, and a cashless payment system has been adopted to further limit interaction.

Electrostatic sprayers are used to sanitise luggage, public areas and guest rooms after check out.

During the pandemic, citizenM retained its entire workforce and remained open for essential workers. At least 1000 rooms will be gifted to local heroes in communities surrounding its hotels.

The company was founded by Rattan Chadha, the former CEO of fashion brand Mexx. The first citizenM hotel opened at Amsterdam’s Schiphol Airport in 2008.

In May 2020, the company opened its fourth hotel in the USA, and two more openings are scheduled for the autumn - Washington DC and Geneva. Further expansion announcements are expected in the US, Europe and Asia.

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