Best Western launches Vib hi-tech boutique brand and soft brand Premier Collection

George Sell George Sell Uploaded 10 October 2014

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Canada: Best Western International has unveiled a boutique hotel concept and a soft brand at its North American convention.

Canada: Best Western International has unveiled a boutique hotel concept and a soft brand at its North American convention.

The boutique hotel offering, Vīb (pronounced Vibe), is described as "a stylish and technology-centric hotel concept created to meet the needs of today's connected traveller".

The company says: "Vīb, which is short for 'Vibrant', is a hotel prototype designed for urban markets. Vīb's high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers."

Vīb will focus on convenience, technology and social engagement. Vīb hotels will have large, interactive lobbies, numerous USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the rooms to stream on-demand content, grab-and-go food stations, 24-hour fitness centres, gaming pods, and LED mood lighting throughout the hotel.

The BW Premier Collection is Best Western's first soft brand offering. It will consist of "carefully selected high-quality hotels in primary markets". All of the soft brand properties will be required to maintain a TripAdvisor rating of four or above and AAA/CAA rating of three Diamond or above.

Hotels within the BW Premier Collection will not be part of the official Best Western membership but they will be listed, and can be booked, on the Best Western website. Guests will be able to earn and redeem Best Western Rewards points at BW Premier Collection hotels.

Both brands will be rolled out globally, targeted at "urban and destination markets around the world".

David Kong, Best Western president and CEO, said: "We recognise that travellers' preferences are evolving and it's our job to keep up. The launch of Vīb and the BW Premier Collection represents a major move by our brand to meet the growing and shifting needs of our customers and travellers in general. These two initiatives will allow us to reach a new customer base and developer audiences, while still maintaining the unmatched value and customer care that everyone has come to expect from Best Western." 

www.bestwestern.com

Click below to see a video about the Vib concept.

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