25hours to open Florence hotel in 2020

George Sell George Sell Uploaded 23 November 2017


Italy: 25hours has signed a long-term lease with Art-Invest Real Estate for a listed building in Florence’s old town.

25hours Hotel Firenze will be located right on Piazza San Paolino, close to the central station, and is expected to open its doors in early 2020.

"Italy has been at the top of our list of potential areas for expansion for a long time now, so we're particularly delighted about our upcoming entry into the Italian market in Florence. The building itself has enormous potential, and the generously sized, open areas will allow us to go wild with our concept," said Florian Kollenz, chief development officer of 25hours Hotels. "On top of this, with Art-Invest Real Estate we have an experienced partner at our side, who will contribute their extensive expertise in hotel development."

Peter Ebertz, managing director of Art-Invest Real Estate, said: "We are delighted that, in the shape of 25hours, we've found the perfect partner for this unique building at the heart of Florence. Establishing an individual, creative hotel product will permanently enrich the already excellent hotel market in Florence."
The listed group of buildings in the Tuscan capital, which was awarded the status of UNESCO World Heritage site in 1982, spans an area of 10,750 square metres and has space for a total of 173 rooms. On the covered patio of the former bank building, built in 1800, there will be a new Italian restaurant. Other features will include a café and a bar created by Jörg Meyer.

The architects of Genius Loci Architettura and interior designer Paola Navone have been brought on board for the design and development of the project.


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