21c Museum Hotels heading for Miami’s Design District

George Sell George Sell Uploaded 20 November 2016


US: 21cMuseum Hotels will open a boutique hotel in the HELM Miami mixed-use development.

US: 21cMuseum Hotels will open a boutique hotel in the HELM Miami mixed-use development.

Developer Helm Equities has announced a partnership with 21c Museum Hotels that will bring the boutique hotel and contemporary art museum as a focal point for HELM Miami, a destination that will include a sculpture garden, expansive green space and more than 325,000 square feet of interior space featuring shops, restaurants, and collaborative workspace for those in art, fashion, design, and other creative industries. The property will also offer on-site parking for visitors, guests, and tenants.

21c Museum Hotel will bring "a new kind of cultural and travel experience to the Design District" with a contemporary art museum open free of charge to the public. The museum will feature rotating exhibitions curated primarily from the 21c collection which includes painting, sculpture, photography, film, performance, video and digital art. The property will also include a boutique hotel with approximately 135 rooms, a rooftop pool terrace, bar and lounge, and art-filled meeting and event spaces. A chef-driven food and beverage concept showcasing local and regional farmers and producers is also planned. New York-based architecture and interior design firm Deborah Berke Partners will lead the design team. This will be the firm's tenth 21c Museum Hotel project since designing the company's first property in downtown Louisville, Kentucky, in 2006.
HELM Miami sits on two acres of land and was acquired by Ayal Horovits and David Escava of Helm Equities in 2014. HELM Miami is the largest undeveloped site in Miami's Design District.

"We're excited to work with 21c in creating this destination in the Design District," said Ayal Horovits, founding partner at Helm Equities. "Tremendous thought went into identifying a hotel brand that fuses art, fashion, entertainment, and hospitality all under one roof and that will build upon the exciting and dynamic growth and activity we're seeing in the district. The brand will bring spectacular life and excitement to the property and will complement the type of retail and office tenants targeted for the balance of the project."

"The Miami Design District is one of today's most exciting and creative urban developments," said Steve Wilson, CEO of 21c Museum Hotels. "The focus on contemporary art, design and culture is an excellent fit for our brand. We look forward to connecting with the local community, contributing to the cultural life of the Design District and hope to attract other forward thinking companies to HELM Miami."



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