Tudor Farmhouse in Gloucestershire launches pay it forward scheme

Miles Hurley Miles Hurley Uploaded 07 April 2020


UK: A 20 room boutique hotel in the Gloucestershire Forest of Dean has launched a pay it forward scheme to keep the business alive during the global pandemic.

The Tudor Farmhouse in Clearwell will be offering a variety of rewards to customers who make cash donations to the business.

Owner Colin Fell said to Gloucestershire Live: “By ‘paying it forward’ people will be giving us a cash boost at a time when we need it most and in return for their commitment to us we can offer them some pretty big discounts to show our gratitude." The hotel aims to make at least £10,000 so it can keep the business running and continue to pay staff.

Various rewards listed on the hotel’s Crowdfunder page include dining club membership, a heavily discounted two night stay, and for £5,000 the opportunity to rent out the entire hotel with food and beverages included. This also includes some of the hotel's unique experiences, such as foraging and wildlife safari sessions.

Fell added: “We are confident that our business can survive this tricky time and continue to thrive once the restrictions are lifted.”

Hospitality businesses have been attempting to adapt to changing circumstances and particular restrictions. Today, 25Hours announced a scheme to repurpose its rooms as offices, while last week, hospitality software provider Avvio announced a digital marketing skills course for those out of work due to the pandemic.


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