The Standard, Hollywood closes after 22 years

Eloise Hanson Eloise Hanson Uploaded 25 January 2021

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US: The hotel on Sunset Strip in West Hollywood, the first location that hotelier Andre Balazs opened under The Standard Hotels brand, has closed its doors “indefinitely”.

The Standard, Hollywood first opened in 1998. Over the years, parent company Standard International grew to operate six boutique hotels across Los Angeles, New York, Miami and London. In 2019, the group debuted in the Maldives.

Writing on Instagram, the company said: “It is with a heavy heart that we must announce the closure of The Standard, Hollywood, which will shut its doors indefinitely on Friday, January 22nd. Despite 22 years of unconditional love for our hotel, our guests, our team and our community, the hotel was unable to prevent a significant increase to its lease, which makes operating the property impossible.”

A Standard International representative said that the holder of the building’s lease raised the lease price in 2019, which “rendered it unsustainable to operate the hotel” following renegotiations.

The lease to the property is held by the Ferrado Group, a real estate investment firm based in Spain, The Times reported. 

The Standard Hotels added on Instagram: “While there are and will bee more Standard hotels, there will never be another Standard, Hollywood. And though it is painful to say goodbye, we know that the community we inspired will live on.”

Amar Lalvani, CEO of The Standard Hotels, is named as one of IHM's 50 Urban Innovators. You can read who else made the list here

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