Royal Commission for AlUla and Habitas to launch Saudi experiential resort

Miles Hurley Miles Hurley Uploaded 20 August 2020

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Saudi Arabia: The Royal Commission for AlUla has partnered with management group Habitas to create an experiential tourist resort in Saudi Arabia.

The resort will be constructed in the Ashar Valley, and hopes to deliver the first 50 keys by Q1 2021.

Ashar Valley has a wide variety of amenities after undergoing a tourist revival in the past few years. The area is home to Saudi Arabia’s first UNESCO world heritage site and is set to reopen to visitors this October.

Amr AlMadani, CEO of AlUla, said: “This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage. Construction is underway, a fact that signals that we are actively opening up new opportunities for regional and international investors in the hospitality sector while empowering and enabling our community.”

The resort will focus on light touch, sustainable tourism, hoping to emphasise experiential luxury through cultural exchange. This includes showcasing local artists and handicrafts, localising food supplies and running experiences and classes led by local professionals.  

Habitas hopes to support the development with its unique vertical integration and modular construction. The group hopes that its construction plans, focused on sustainable materials sourced from Mexico, will help the resort meet its timeline.   

Oliver Ripley, CEO of Habitas said: “From our very first trip to AlUla we were really inspired by the people we met and by its natural beauty and heritage. Travel is an incredible gift to create greater compassion and understanding in the world between different people and cultures.”

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