Obie Hospitality opens third property in Oregon

Eloise Hanson Eloise Hanson Uploaded 16 March 2021

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US: The 82-room lifestyle hotel The Gordon has officially opened on 5th Street Public Market, joining Inn at the 5th in Eugene and Inn at 500 Capitol in Boise.

The hotel forms part of the 5th Street Public Market Expansion which includes the recently constructed Gordon Lofts with 127 apartments, as well as a three-storey Market Building which includes a Nike store on the ground floor and coworking office space on the top two, known as The District Coworking & Flex Office.

The Gordon Hotel is centred around art and features a lobby Art Bar offering guests the chance to create their own work. It comes stocked with pencils and watercolours and an industrial sink for cleaning.

In partnership with Harmonic Laboratory, the lobby also includes a digital art installation called the Great Wall. It spans two floors and 21 television screens and will frequently serve as a showcase for art students from the nearby University of Oregon.

More than 160 pieces of local art from 84 different artists are on display throughout the building, with 75 additional pieces created by the employees of Obie Hospitality. 

Artists in residence, live music, and other artistic pop-up events will form part of the hotel’s social and cultural programming.

“Opening a new hotel is no small feat, especially in the throes of a pandemic that has rocked the hospitality industry worldwide and having witnessed a 2020 wildfire season unlike any Oregon has seen before,” said Brian Obie, president and CEO at Obie Companies. “Despite the hurdles, we’re thrilled to be able to welcome guests to our creative new property so they can experience all the expanded market has to offer, from new dining experiences to retail.”

The property will include two restaurants by Portland restauranteur Mark Byrum. The Gordon Tavern will open later in the spring serving classic America food, while Carlita’s Rooftop will offer a mix of Mexican small plates.

Planned for later in the year, Byrum intends to open a speakeasy-style den with cocktails and small plates accessed via a hidden entrance.

Other amenities at The Gordon Hotel include meeting space and a ballroom, break-out rooms, an integrated outdoor terrace, and complimentary cruiser bikes.

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