Mondrian flag to replace The Curtain

Eloise Hanson Eloise Hanson Uploaded 27 October 2020

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UK: Accor and sbe have announced an agreement with the property’s owners, the Reuben Brothers, to turn the 120-room property into a Mondrian hotel.

Due to open in spring 2021, the Mondrian Shoreditch London will mark a return for the brand to London. It will be the sixth hotel in the portfolio, as well as the brand’s European flagship.

The Curtain closed in September 2020 when founder Michael Achenbaum ceased operating the private members club due to the economic pressures of the coronavirus crisis.

The building will be fully converted, renovated and restyled, although The Curtain Members’ Club will continue to operate alongside the rebranded hotel.

Sbe plan to open a new culinary experience by chef Dani García at the site, while the rooftop Rumpus Room lounge will remain. 

Sbe COO, Chadi Farhat, said: “I am very proud to be working with Reuben Brothers and Accor to take over such a prestigious property and to bring Mondrian back to London. The city has been and will continue to be such a thriving market for our lifestyle hospitality offerings, and I am very excited to reestablish Mondrian as one of London’s most innovative and glamorous destinations for hospitality, culinary and mixology experiences for locals and travellers alike.” 

The opening advances sbe and Accor’s plan to open 10 Mondrian-branded properties over the next couple of years.  

It also follows news that Accor has created a new independent division for its luxury and lifestyle hotels, which CEO Sebastien Bazin noted as “high potential segments.”

Gaurav Bhushan, CEO of Accor’s new Lifestyle division, said: “The return of Mondrian to London marks a key moment in the brand’s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world.”

The Reuben Brothers added: “We are delighted to be partnering with Accor and sbe to open a flagship Mondrian hotel in London. It demonstrates a firm belief in London continuing to be one of the most vibrant capitals in the world highlighting Shoreditch in particular, and shows a commitment to the dynamic lifestyle hospitality sector in which the Mondrian brand is so prominent”

The Mondrian brand exited the capital in 2019 when Lore Group took over management of sbe’s Mondrian London Hotel and converted the building into Sea Containers London. 

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