M&C Hotels launch "Ask Alfred"

Martha Elwell Martha Elwell Uploaded 27 November 2017

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Singapore: Millennium and Copthorne Hotels launches children’s concierge service

Millennium & Copthorne Hotels (M&C) has launched its children's concierge service, Ask Alfred, in the spirit of charitable giving during the Christmas period.

Ask Alfred is a package of services catering specifically to children. It was first introduced in 2011. At S$22, the children's concierge service includes children's amenities and treats such as jelly beans when they arrive at the hotel.

Parents receive a 'survival kit' that includes useful travel tips and information on child-friendly activities and attractions in Singapore, such as 20% discount at participating F&B outlets, local tourist information, local attraction recommendations and food recommendations. Other in-room kids' amenities include children's bathrobes, room slippers and a specially created toiletry set.

To spread the festive cheer during their Christmas charity drive, M&C is also encouraging employees and guests to adopt "Alfred & Friends" teddybears at a minimum of S$20 for each bear. They then have the option of keeping or donating the bears to children from low-income families.

M&C will donate 10% of each Ask Alfred service hired (S$22) to be donated to STSPMF Fund, which provides pocket money to children from low-income families to help them through school.

Mr Lee Richards, Vice President of Operations (Singapore) for Millennium Hotels & Resorts said: "Christmas is a season of giving, and in launching Ask Alfred 2017, we also hope to spread some cheer to the beneficiaries of The Straits Times School Pocket Money Fund, a charity devoted to helping needy kids and youth."

Ask Alfred is available at Orchard Hotel Singapore, Grand Copthorne Waterfront Hotel, M Hotel Singapore, Copthorne King's Hotel, M Social Singapore and Studio M Hotel.

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