Hotel Indigo to form part of Melbourne dual-branded development

George Sell George Sell Uploaded 02 May 2018

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Australia: IHG will open its first Australian dual-branded hotel by 2022 with the signing of Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall

Currently trading as The Walk Arcade, the site is in Melbourne CBD. The property will front onto Bourke Street Mall on one side and Little Collins St on the other.
 
The $200 million mixed-use development will include international retail flagship stores and a combined 453-room hotel (181 in Hotel Indigo and 272 in Holiday Inn), which will feature F&B outlets, a gym, meeting spaces and a unique and distinct guest lobby and room experience for each brand. The overall development will enjoy shared back-of-house services and facilities that create common-sense efficiencies.
 
Abhijay Sandilya, IHG's senior director of development - Australasia, said: "With such a large property and sought-after location, dual branding makes perfect sense. IHG has experience with dual branded properties in other markets, including the Hotel Indigo and Holiday Inn Express in Singapore Katong, and a dual-branded EVEN Hotel and Holiday Inn Express planned for Auckland in 2020. We are excited to bring Hotel Indigo's neighbourhood story and Holiday Inn's Joy of Travel together to provide guests of all types with the experience that appeals to them. This long-term deal means Hotel Indigo and Holiday Inn will have presence in the heart of Melbourne CBD for many years to come", he added.
 
Tony Tai, spokesperson for owner Focus Ventures Pty Ltd, said: "Much consideration has been put into the plans to transform the property into an iconic Melbourne site that complements its strategic location. Together with our consultants, we have put forth a combined retail and hotel site plan that is able to attract top retailers from around the world. The new hotel/retail development is projected to attract over $100 million of annual spending by visitors and shoppers. In addition, it will create over 1,000 new direct jobs and 900 indirect jobs for the State."
 
Hotel Indigo Melbourne Little Collins is the second Hotel Indigo to be signed in Melbourne and the fourth in Australia, following Brisbane's Fortitude Valley, Sydney's Central precinct, and Melbourne's Docklands.

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