Deutsche Hospitality buys 51% stake in Zleep

Amy Horsfield Amy Horsfield Uploaded 28 January 2019

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Denmark/Sweden: Deutsche Hospitality has bought a 51% stake in Danish budget hotel company Zleep, adding a fifth brand to its portfolio.

The move gives Deutsche ten hotels in Denmark - mostly in Copenhagen - and one in Sweden, with four more in the planning stage.

The pair plan further investment to accelerate the growth of the brand. The Zleep team are also expected to help grow the presence other Deutsche hotel brands in northern Europe.

The Zleep flag joins Deutsche's four other hotel brands: Steigenberger Hotels and Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotel. This latest acquisition sees the company expand into Scandinavia.

Deutsche and Zleep plan to invest several million dollars in the further development of the company. The Copenhagen-based brand also offers the opportunity for Deutsche to expand in Northern Europe.

With the planned acquisition of Zleep Hotels, the portfolio of Deutsche includes nearly 150 hotels on three continents, 30 of which are in the pipeline.

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