citizenM announces fifth London hotel

Eloise Hanson Eloise Hanson Uploaded 01 December 2020

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UK: The hotel will be located in the Olympia London exhibition centre - a £1.3 billion mixed development in cooperation with Yoo Capital and Deutsche Finance International.

citizenM London Olympia is a 145-room hotel which will incorporate, for the first time for the brand, a listed living area: the Apex room.

It will be designed by citizenM’s Amsterdam-based partner Concrete and will feature furniture from long-term collaborator Vitra. Rooms come with XL king-sized beds, rain showers and flat screen TVs, and guests can check in online with an option to experience a contactless stay when on property through the citizenM app.

Klaas van Lookeren Campagne, CEO of citizenM hotels, said: “We’re taking a strategic approach to expansion in London. Despite the current challenges in both the hotel and conference industries, we are confident in the positive future outlook for citizenM, and therefore Olympia London fitted the brief perfectly. We believe our offer of affordable luxury accommodation will appeal to visitors of the conference centre, as well as the theatre and music venues, and confirms our commitment to expand in London’s most desirable neighbourhoods.”

Chairman of Yoo Capital, John Hitchcox, said: “Having citizenM as an anchor operator is a huge positive for the Olympia project. They are an ideal partner to have on board as we continue our work to transform this area into a destination for culture and creativity and today marks a major milestone towards the realisation of a new vision for Olympia London.”

citizenM London Olympia marks the fifth standpost of the brand in London, following openings in Bankside (2012), Shoreditch (2016), Tower of London (2016), and Victoria Station (2022). 

The London Olympia exhibition centre, which will feature a state-of-the-art live music venue and theatre, several conference halls, a four-screen arthouse cinema, restaurants, shops, cafes, and office and co-working space, is set to open in 2023.

The Heatherwick Studio and SPPARC-designed project. will see the redevelopment of the existing exhibition halls, and will create 2.5 acres of new public space.

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