Anant Sharma

Following a stint in broadcasting at ITN, and a tenure as a creative director in tech, Anant went onto found Matter Of Form (MOF) in 2010. The agency began as a digital innovation firm, before honing in on a niche in the luxury demographic — clients have included many leading hospitality, travel and retail brands like Aman, Belmond, Maybourne and Chiva Som to name but a few. The agency has won multiple awards for its work and culture from the likes of Campaign, CreativePool and The Drum. Anant has spoken internationally on the future of UX, the future of retail and the future of luxury branding. He has written and commented on trends for many publications such as Raconteur, Reuters, the FT and CMO.com amongst others, and recently co-authored an insights piece ‘Eat, Stay, Shop’ with travel writer Claire Wrathall. Anant’s speciality is balancing branding and conversion — helping make heritage brands truly technology driven, whilst retaining their creative essence at every touchpoint.

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