Nadler Hotels rebrands as The Resident

Eloise Hanson Eloise Hanson Uploaded 05 February 2020

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UK: The boutique hotel group, with four properties in London and one in Liverpool, has rebranded as The Resident with a focus on “a more hosted experience”.

The group is refurbishing all its properties, with work expected to be completed by March 31.

The Resident's new look will "focus on British provenance" and will feature a warmer design. Fabrics and furnishings have been sourced from Tom Dixon, Paul Smith with Anglepoise, Alter House and Bute Fabrics on the Isle of Bute.

David JM Orr, CEO of Resident Hotels Ltd, said: "We are delighted to be launching a new British hotel brand, The Resident. With the ongoing support of the owners and founders, particularly Mactaggart Family and Partners, we are announcing a new hotel brand that truly reflects what our guests appreciate. The Resident emphatically puts the guest at the heart of everything we do, offering a meaningful travel experience where guests can connect with the local neighbourhood and feel like a resident. We look forward, in the near future, to announcing responsible and sustainable growth plans for The Resident."

The Mactaggart Family and Partners, principal owner of the group, has also outlined plans to add between 1200 and 1500 rooms to its UK portfolio in the next seven years.

Nadler Hotels, founded in 2006 by Robert Nadler, focuses on offering "affordable luxury" by stripping back hotel facilities such as a restaurant, bar, gym and spa, to provide in-room mini kitchens instead.

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