Silverstone invests $35m in SIXTY Collective

Eloise Hanson Eloise Hanson Uploaded 04 February 2020

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US: Following the investment, hospitality company SIXTY Collective will expand its brand, Sixty Hotels, throughout North America.

Key markets include Miami, Washington D.C., Dallas, San Francisco, Nashville, Wilmington, and Charleston, among others.

SIXTY Collective will also launch its Civilian Hotels brand this year - a new venture that will employ technology, flexible floor plans, high-end design and boutique services for the experience-desired consumer.

Jason Pomeranc, founder and CEO of SIXTY Collective, said: "This is an exciting time for SIXTY Collective. We are on a mission to break new ground with aggressive expansion plans scheduled for 2020. Our companies share a future focus approach to developing properties that blend authenticity and diversity with bespoke, culturally-driven experiences, transformative travel, and dedication to reducing our carbon footprint."

"With the launch of Civilian, this investment will also provide SIXTY with the opportunity to create a democratic response to an a-la-carte revolution that has placed a new generation of value-oriented, experience-hungry consumers in the driver's seat. Together we will usher in a new era of hospitality that prioritises the guest experience over everything," Pomeranc added.

Sam Bakshandehpour, CEO and managing partner of The Silverstone Companies, said: "Silverstone is thrilled to partner with SIXTY Collective. It is an honour for us to help lead the brand's expansion along with the company's visionary and arbiter of the ultrahip hotel, Jason Pomeranc, for an art-driven, boutique experience that will better serve the needs of consumers. Leveraging the SIXTY brand's marketing, design, operational and technological expertise, the global expansion will position Sixty Hotels at the forefront of the boutique-hotel industry."

Silverstone's full-service food and beverage platform, Cultivate Hospitality Group, will collaborate with SIXTY to broaden its existing offerings and to develop fresh dining concepts.

The Silverstone Companies, LLC., is a vertically integrated hospitality and lifestyle investment firm with a focus on hotel, restaurant, entertainment, co-working, health and wellness, and specialty retail companies.

Founded in 2014, SIXTY Collective develops and operates boutique hotels. It operates three branded US hotels: two located in New York - SIXTY SoHo and SIXTY LES - and one in Los Angeles - the SIXTY Beverly Hills.

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