The Beach Hotel in Byron up for sale

Eloise Hanson By Eloise Hanson
09 September 2019 | Updated 09 September 2019

Australia: Expecting to field offers in excess of $100m, owners Investment Impact Group (IIG) have decided to put the Beach Hotel on the market.

IIG purchased the freehold two years ago for $70m from Max Twigg who formerly owned the property for almost a decade.

Overlooking Byron Bay's Main Beach, the hotel includes a large beer garden, a restaurant, function spaces, bottle shop, swimming pool, and 25 newly-appointed luxury rooms.

The international campaign will be run by JLL Hotels & Hospitality Group and managed by JLL's national director, John Musca. Boutique accommodation specialist, Tim Gibson, and Queensland vice-president, Tom Gleeson, will support the procedure.

"This is a magical asset like no other nationally or around the world, offering irreplaceable, uniquely Australian licensing and trading approvals, sought-after operating scale, and an aspirational lifestyle location that you can safely say can never ever be replicated," said Musca.

"Whether you've made your millions in mining, software, property or another asset class, there simply cannot be a better way to create a legacy, have a place for your family and friends and make a generational imprint, than by owning the Beach Hotel," he added.

The campaign is expected to start in October and to conclude in November, with national and international interest to be sought.

At the moment, Byron Bay is experiencing a period of growth. The $24 million Byron Bay Bypass is currently under construction, and a new shopping centre and cinema complex has recently opened.

Elke van Haandel, general manager of Beach Hotel, said that she is looking forward to working with the new freehold owners: "We're local, we love Byron Bay, we support the community and we're excited to bring our vision for the evolution of the Beachie to new owners, with so much scope for business growth."

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