Kerten to take The House Hotel brand to Jeddah

George Sell By George Sell
12 September 2019 | Updated 12 September 2019

KSA: Mixed-use operator Kerten Hospitality is bringing its award-winning boutique hotel brand The House Hotel to the Middle East region for the first time.

The House Hotel Jeddah, part of a mixed-use destination that is a first for the city, is scheduled to open in Q4 2019.

The project will "showcase Kerten's expertise in creating innovative spaces for working, living and socialising, with the hotel hosting Jeddah's second Ouspace - a modern workspace, serviced offices, and business club that enables entrepreneurs and businesses to work flexibly and collaboratively".

The 114-key The House Hotel Jeddah will be the focal point of the new City Yard complex in Jeddah's upmarket Al Rawdah district.

Marloes Knippenberg, CEO of Kerten Hospitality, said: "Since the announcement and ongoing implementation of Vision 2030, Saudi Arabia's blueprint for economic diversification and growth, we have witnessed a significant uplift in GDP and tourism, providing significant opportunities for operators and owners to introduce new and innovative hospitality concepts to this dynamic and fast-changing market. The House Hotel is well-positioned to capitalise on this favourable economic climate, meeting robust demand for contemporary lifestyle destinations that promote a work-life balance and we continue to identify opportunities to partner with like-minded investors to maximise the brand's potential in the kingdom."

Part of the Design Hotels collection, The House Hotel Jeddah will feature a Baker & Spice Restaurant, a spa, barbershop, TechnoGym with a glass-walled bridge, ballroom hall, meeting spaces, and a rooftop pool.

The company's strategy is to operate 35 House Hotels across the Middle East region by 2025.

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