Latest Laura Ashley hotel opens in Coventry

George Sell By George Sell
05 August 2019 | Updated 05 August 2019

UK: Laura Ashley Hotel The Iliffe, formerly known as Corus The Chace Hotel, has opened after a renovation.

The 17-key boutique hotel is a Victorian building surrounded by three acres of attractive landscaped gardens.

The new design, led by the company's in-house commercial designer Kay Cullen, takes inspiration from the grand sweeping staircase, leading upstairs to the new guest rooms.

"I was charmed by the beautiful building which was once a grand manor house of late Victorian origin," said Cullen. "The beautiful sweeping staircase takes you on a journey through the owner's past with a portrait of the glamorous lady Mary Ann Soden as a debutante in the mid-eighteen hundreds. To pay homage to the decadence this image portrays, I decided to bring back a sense of the past and to embrace the beautiful detail within this magnificent old building."

The Laura Ashley Hotels portfolio, which also includes The Belsfield Hotel, Windermere, and is soon to include Burnham Beeches Hotel in Buckinghamshire, aims to offer guests "an authentic home from home experience against the backdrop of the Laura Ashley Home range in characterful properties in the UK".

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