Vib hotel brand to debut in Denver

Eloise Hanson By Eloise Hanson
27 August 2019 | Updated 28 August 2019

US: Best Western Hotels & Resorts (BWHR) celebrated the upcoming arrival of boutique hotel brand, Vib, in Denver, Colorado.

The 140-room Vib Denver can be found in the 'RiNo' area - Denver's River North Art District - known for its colourful "crush wall" murals and converted industrial warehouses.

TWC Management owns, is developing, and will operate the new hotel.

Anticipated to open in December 2020, RiNo Vib will offer 2,000 square feet of conference space, a fitness centre with interactive workouts, and a partially enclosed rooftop bar with views of the Rocky Mountains.

Locally sourced fresh food and beverage will also be supplied in the hotel's dining areas.

"We're excited to bring our distinctive Vib brand to Denver and join the thriving River North Art District community, where creativity and ingenuity are celebrated around every corner," said Ron Pohl, senior vice president and COO for BWHR. "We are confident that Vib will be a great fit in this incredible area."

Vib currently boasts 16 properties in the North American pipeline, and Vib Denver will be joining other locations in Springfield, Missouri; Bangkok, Thailand; and Antalya, Turkey.

Senior vice president and chief development officer for BWHR, Brad LeBlanc, added: "Designed with a focus on tech-centric social spaces, Vib signals that BWHR is a future-minded brand that understands the evolving needs of the modern traveller. Vib Denver will enrich the community with a modern escape from the hustle of today's traveller's uncommon lifestyle."

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