Fauchon L’Hotel Paris to join Ultratravel Collection

Eloise Hanson By Eloise Hanson
20 August 2019 | Updated 21 August 2019

Dubai: Ultratravel Collection – the luxury arm of Global Hotel Alliance (GHA) – has welcomed Fauchon L’Hotel Paris to its cache.

Fauchon L'Hotel Paris is the first property under the Fauchon brand, founded by French food purveyor Auguste Fauchon.

Today, GHA announced that Fauchon Hospitality has signed an agreement allowing the hotel to join its Ultratravel Collection.

Chris Hartley, CEO of GHA and Ultratravel Collection, said: "We've waiting a long time for our first hotel in Paris, and we could not be entering the market in more style than with the Fauchon L'Hotel brand."

"Our DISCOVERY programme has just reached 15 million members, and most of them dream of a trip to Paris, which we can now offer with one of France's most recognisable brand names and in one of the city's most enviable locations," Hartley added.

DISCOVERY is GHA's award-winning, multi-brand loyalty programme. The integration of Fauchon L'Hotel Paris into DISCOVERY and Ultratravel Collection will be completed by quarter four of 2019.

Jacques-Olivier Chauvin, Fauchon's president and CEO, said: "Membership in the alliance, and in particular Ultratravel Collection, gives us excellent reach to a global audience, in particular the US and China, as we build awareness of Fauchon L'Hotel brand and expand Fauchon Hospitality to new markets, including Japan in 2020, and other destinations we will be announcing soon."

Founded in 2004, Global Hotel Alliance brings together more than 30 brands with over 550 hotels in 75 countries. It uses a shared technology programme to drive revenues and create cost savings for its members.

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