StayWell offers preview of The Arch conversion

George Sell By George Sell
03 July 2019 | Updated 03 July 2019

UK: StayWell Holdings has released the first images of the Prince Akatoki London, formerly The Arch Hotel in London's West End.

The property is due to launch in September following a redesign. It was acquired by the Japanese hotel company in November 2018.

It will reopen under the Prince Hotels brand after a multi-million pound transformation and repositioning.

All 82 rooms and suites will undergo a redesign, as will the lobby, public areas and food and beverage outlets.

A new destination dining restaurant will also be introduced, along with a Japanese tea service.

Masahiko Koyama, president of Prince Hotels, said: "This new global brand name bears our flagship brand 'The Prince' of Prince Hotels and aims to raise the awareness of Prince Hotels by making full use of the brand value of Prince Hotels in Japan. Akatoki is an old expression of Akatuki meaning sunrise, before dawn, a new beginning and speaks to a new time for Prince Hotels and Resorts, reflecting our international growth of the business."

The Prince Akatoki London will be the first of many The Prince Akatoki hotels worldwide, as the brand looks to break out of its home country and grow into a global hotel chain.

Simon Wan, president and director of StayWell Holdings said: "The new hotel, will see travellers experience five-star hospitality with service performed from the heart, inspired by Japan and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture. All 82 rooms and suites will receive a full transformation alongside the hotel's lobby, public areas and food and beverage outlets."

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