Aiden suburban boutique brand announces opening in Texas

Paul Stevens By Paul Stevens
06 June 2019 | Updated 13 June 2019

US: Best Western® Hotels & Resorts has announced the arrival of its Aiden by Best Western modern, suburban boutique brand in Austin, Texas.

Aiden by Best Western @ Austin City Hotel aims to reflect the city's distinctive vibe while bringing comfort and convenience to guests.

Best Western Hotels & Resorts senior vice president and chief development officer, Brad LeBlanc, said: "We are excited to expand the footprint of Aiden to North America, and especially to the city of Austin, whose quirky vibe is perfectly reflected in the brand's exciting style.

"Aiden is breaking the mould in the upper midscale boutique segment by catering to today's travellers looking for an inviting space that embodies the personality and spirit of its location," he added.

With a "boutique-coolness" atmosphere, Aiden wants to provide a lively, engaged and welcoming environment to travellers looking for a hotel that blends hip, casual charm with an eclectic neighbourhood feel. Its carefully-designed spaces feature modern amenities and technology to connect today's travellers, as well as innovative designs and vibrant colour pallets for each room.

The hotel has options on offer such as mobile check-in, a state-of-the-art fitness centre, meeting facilities with projectors and a 24-hour business centre. Guests can also make the most of an on-site bar and restaurant that serves locally inspired dishes and beverages.

General manager of Aiden by Best Western @ Austin City Hotel, Debbie Simmons, said: "Austin is the perfect fit for the first Aiden in the U.S. With the fun and youthful vibe, the city is known for, it's a perfect complement to the cool and laidback personality of the Aiden brand.

"This property will be a fantastic lodging option for the emerging Travis Heights area and a tremendous asset to the community," she added.

Aiden by Best Western @ Austin City Hotel in Travis Heights is located in close proximity to the trendy South Congress District, where guests will be able to find shopping facilities, restaurants, nightlife, art galleries, museums and more.

For more information on the Aiden brand, please visit the website here.

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