Hyatt unveils plans for Europe’s first Alila branded resort

Paul Stevens By Paul Stevens
5 weeks ago | Updated 5 weeks ago

London: Hyatt Hotels Corporation has announced that a Hyatt affiliate has entered into a management agreement with Resort 4 SA for Europe's first Alila branded resort.

Alila La Gruyère will be a luxury destination resort offering a high-end golf course with expansive views and an authentic wellness retreat, enhancing Hyatt's lifestyle and wellbeing offerings for guests. With 85 rooms and 27 residences, the resort is set to open in 2023, marking a significant growth milestone for Hyatt since the Alila brand integrated into the Hyatt portfolio in late 2018.

Hyatt regional vice president of development for Europe, Guido Friedrich, said: "Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère with its medieval Gruyères town is a great location for a brand that embodies a contemporary expression of centuries-old traditions.

"Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences," he added.

Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. La Gruyère is best known for its picturesque landscape, medieval town, and world-famous cheese and chocolate factories.

The luxury property, which is situated on a golf resort, will have a primary focus on recreation and wellness.

General manager of Resort 4 SA, Urs Müller, said: "We are delighted to work with Hyatt to bring this innovative luxury resort to La Gruyère under the Alila brand.

"The area is already popular for weekend getaways and golf and wellness retreats due to its outstanding natural beauty. With the Alila brand, we look forward to introducing a new concept to the region and creating a world-class destination that will take the travel experience to the next level," he added.

Strategic Hotel Consulting represented Resort 4 SA in sourcing the ideal operator for the resort and securing the management agreement with Hyatt.

Alila La Gruyère is the latest addition to Hyatt's growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.

For more information about Alila, visit the website here.

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