Another Place, The Lake unveils suite designed by Joules

Paul Stevens By Paul Stevens
11 June 2019 | Updated 14 June 2019

UK: Another Place, The Lake has revealed its latest hotel suite exclusively designed by British lifestyle brand Joules in a development of the brands’ recent partnership.

The Joules suite gives guests the opportunity to experience the outdoors from within. The spacious suite spans close to 50 square metres and offers views over Ullswater in the Lake District and the surrounding fells, and interiors.

Curated by Joules' art director Hannah Coates, the design has been both shaped and inspired by nature with the striking landscape of the Lake District at its core. The hotel is set within 18 acres of secluded parkland on the shores of Ullswater, the second largest lake in England.

The Joules suite features a sofa and armchair, bedding, kitchenware, flasks and a radio. The walls and soft furnishings are finished with a palette of greens, soft grey and striking flashes of mustard yellow, incorporating the bold use of colour for which Joules is most recognised.

Will Ashworth, chief executive of Another Place, The Lake said: "Following our opening just over 18 months ago, we continue to invest in and refine our guest experience - never sitting still.

"This project, as part of our ongoing collaboration with Joules, is a great example of the constant innovation we strive for and a great example of two like-minded brands working together.

"We hope that our guests enjoy this distinctive new space, as much as we've enjoyed creating it," he added.

Claire Tait, head of marketing at Joules, said: "We're thrilled to have launched the very first Joules suite through our partnership with the team at Another Place, The Lake - a brand which fits so naturally with our own.

Inspired by the beauty of the surrounding area, it brings together a wide range of Joules products that we're really proud of and are excited for people to experience. The suite embodies everything the Joules brand is about: time together, relaxing with loved ones and making memories.

"We can't wait to welcome its first guests," she added.

Another Place, The Lake is the first hotel from Another Place, a new evolving hotel collection from the team behind Cornwall's Watergate Bay Hotel.

The team at Watergate Bay Hotel has a long-standing relationship with Joules, which began back in 2009 when Joules supported the Polo on the Beach event at Watergate Bay. This is the first project with the Another Place team, which will see Joules provide uniform and unique brand touches throughout the hotel for guests to use, including wellies and dog beds.

Joules has an authentic rural heritage and enjoys a strong connection with the Lakes. There are currently four stores in the Lake District - Ambleside, Bowness, Keswick and Kendal - and their designers are constantly looking to the area to inspire their hand-drawn prints from the area.

The Joules suite at Another Place, The Lake can accommodate two adults, two children and one baby in a cot. Prices start from £395 on a bed and breakfast basis.

For more information on how to book, visit the Another Place website here.

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