New Road Hotel introduces co-working package

George Sell By George Sell
4 weeks ago | Updated 4 weeks ago

UK: The New Road Hotel in east London has put in place a three-tier co-working package.

The hotel says the offer which will "provide freelancers, start-ups and fledgling businesses the perfect environment in which to work".
 
General manager Joost de Kruiff said: "Whitechapel is developing a bit of a reputation as an area that attracts a lot of people in the creative, media, communications and tech sectors, so it comes as no surprise that it is at the forefront of the change in working patterns and behaviours. We like to think that we're leading the way in the local hospitality and lifestyle scene and the mixture of co-working desks, designated spaces, and small offices are all perfect for a growing business.
 
"We've created an atmosphere with an excellent restaurant offering by the team of Mr White's English Chophouse and a collaboration with specialist music agency, Open Ear founded by Brian d'Souza aka Auntie Flo who is a renowned DJ, producer, radio host and music psychologist, who provides bespoke curation for our co-working environment. In today's mobile world, tying down a business to medium and long-term lease agreements are a thing of the past, as rent for any start-up is an unnecessary and unwanted cost during the early phase of growth, he added.
 
"Our three options have been labelled Pop In, Clock In or Join In and have been designed to offer flexibility based on people's needs. Pop In is a no strings attached option so people can literally just pop in and take a seat. Clock In is a cost-effective pay as you go hot desk, which comes with added benefits such as 24-hour access, super-fast unlimited WiFi and access to the onsite bike store.
 
"The final option, Join In, is a more substantial, but still very competitive deal, that includes everything from the first two packages plus extra items such as overnight bag storage, to avoid moving offices and access to the social zones including the games room, library, and yoga fitness area. It also has the added attraction of substantial discounts in the Mr. White's English Chophouse restaurant, cocktail bar and cereal grind. These mean co-workers have the option to downsize or scale-up with more space as and when needed and it creates a collaborative culture, allowing people from different sectors to come together. It's the perfect solution for those whose jobs mean they can work remotely and I'm sure will be popular with those who are looking for this type of space," said de Kruiff.

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