Best Western partners with Givex gift card platform

George Sell By George Sell
04 April 2019 | Updated 04 April 2019

US: Givex, a cloud-based customer engagement solution has announced a partnership with Best Western Hotels & Resorts.

Best Western will utilise the Givex gift card platform to issue and redeem Best Western Travel Cards globally.
The first phase of the partnership was launched in late 2018, less than six months after the deal was signed. As part of the partnership, Givex will provide 24/7 support and fulfilment for all Best Western locations.
"Best Western has experienced tremendous growth in the last few years as the company continues on its path of transformation and modernisation," said Dorothy Dowling, senior vice president and chief marketing officer of Best Western Hotels & Resorts. "As our global footprint expanded, our need for a scalable gift card solution became evident. Givex is a leader in the space and provides the secure features, product control and enhanced reporting and operational capabilities we need, while also delivering a significant benefit to our customers and partners."
Don Gray, CEO at Givex, said: "To be able to partner with a global powerhouse like Best Western speaks volumes about our ability to provide scalable technology solutions that make operations easier for our partners, no matter their industry. We look forward to working hand-in-hand with Best Western to ensure a seamless gift card experience for their operators and their guests."
Best Western has 4,500 hotels in nearly 100 countries, more than half are in North America, as well as a strong presence in Europe and Asia. Now with the capability to issue cards in multiple currencies that are redeemable at all hotels worldwide, Best Western plans to leverage the Givex gift card platform in its future national promotions.

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