W Hotels announces opening of W Bali – Ubud in Bali

Paul Stevens By Paul Stevens
10 April 2019 | Updated 10 April 2019

London: W Hotels Worldwide, part of Marriott International, Inc., has announced the signing of W Bali – Ubud, the brand’s latest W Escape.

Developed in partnership with Indonesia's Ruang Teknik Group, W Bali - Ubud is set to bring W's bold design, signature Whatever/Whenever® service and innovative programming to the cultural heart of Bali.

The expansion into Ubud marks the second W Hotel in Indonesia, following the opening of W Bali - Seminyak in 2010.

W Hotels Worldwide global brand leader Anthony Ingham said: "Ubud is a hidden destination like no other, where legends and nature intertwine with everyday life to create a magical sense of adventure.

"W Bali - Ubud is an exciting next step for us. We are applying a unique, vibrant sensibility to this hotel, one that has not been seen before on the island.

"W Bali - Ubud will combine the brand's boundary-breaking approach to design with the rich cultural, spiritual and artistic influences of Ubud to show off the best of this incredible locale and all we've learned in the decade since W debuted in Indonesia," he added.

W Bali - Ubud aims to redefine modern luxury in the destination, taking inspiration from social, historical and physical insights and embedding elements of each into the rooms and public spaces.

When entering the hotel, guests will be immersed in modern interpretations of traditional Balinese art styles with works from local artists. The property will offer 100 inspired guestrooms, including ten villas with private swimming pools and an EWOW presidential-style suite.

The hotel will also weave the Balinese festival culture and aesthetic into the design of the hotel alongside carved stone and Pura (terra cotta) finishes throughout.

With a number of fitness and wellness programming activities, including weekly workouts, poolside DJ performances and healthy cuisine, W Bali - Ubud is looking to embody the brand's signature work hard, play hard philosophy, powered by the W brand mantra of DETOX. RETOX. REPEAT.

The hotel will provide two pools - a WET Deck (pool deck) featuring terraced pools inspired by the rice paddles historically used in the region, and another a designated quiet pool for peaceful relaxation and downtime.

As the brand's newest W Escape, W Bali - Ubud will bring a bold new take on international cuisine with a Balinese twist to its multiple on-site bars and restaurants, which include stylish all-day dining restaurant Morinda, specialty restaurant Synn, FIT (gym) bar and panoramic cocktail bar, Wanderbar.

In addition, W Bali - Ubud will cater for business meetings, weddings and other events to the next level with a  meeting room featuring bright natural lighting and outdoor lawn spaces.

Bali's Denpasar International Airport is located an hour away from the hotel, providing easy access for travellers, while local tourist attractions include Bali Swing Adventure Park, the Sacred Monkey Forest Sanctuary, rice terraces, white water rafting and Bohemian-style cafés and restaurants.

Marriott International chief development officer for Asia-Pacific, Paul Foskey, said: "Bali's hotel market continues to see strong growth and it remains a major destination in Marriott International's footprint. We look forward to partnering with Ruang Teknik Group in introducing W Bali Ubud, the second W-branded hotel in this market."

W Bali - Ubud is scheduled to join the brand's global portfolio of more than 50 hotels, which includes the recently-opened W Dubai - The Palm (February 2019), as well as the soon-to-open W Aspen, W Ibiza and W Abu Dhabi - Yas Island.


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