Minor Hotels and NH Group announce Spanish debut for Anantara

Paul Stevens By Paul Stevens
10 April 2019 | Updated 10 April 2019

Spain: Minor Hotels and NH Hotel Group have signed an agreement to operate the Villa Padierna Palace, in Marbella, southern Spain.

The property is owned by the Villa Padierna group and will be managed with immediate effect under a variable lease agreement. Following Minor Hotels' acquisition of NH Hotel Group in October 2018, the agreement will lead to the first integration of the two companies' portfolio of brands, with Villa Padierna to be rebranded to Minor Hotels' core luxury brand Anantara Hotels, Resorts & Spas in the coming months.

Minor Hotels and NH Hotel Group have begun implementing key integration strategies, uniting all of their hotel brands under a single corporate umbrella, now with presence in over 50 countries worldwide.

Two key integration initiatives include the transfer earlier this year of Minor Hotels' Portugal and Brazil operations to NH Hotel Group to benefit from scale and geographic expertise and aligning Minor Hotels' and NH Hotel Group's brands. As a result, the geographic operating clusters can best capitalise upon brand expansion and rebranding opportunities.

The signing of Villa Padierna and upcoming rebranding to Anantara, to be managed by NH Hotel Group with the combined leadership and expertise of both companies, is the first milestone in the rollout of this strategy.

Located in the Costa del Sol's Golf Valley, the property will be relaunched as Anantara Villa Padierna Palace Benahavis Marbella Resort, and will become the first Anantara in NH Hotel Group's home market of Spain and the second Anantara in Europe, the first being the Anantara Vilamoura Algarve Resort in Portugal which launched two years ago.

Dillip Rajakarier, CEO of Minor Hotels, said: "We are very happy to debut our luxury Anantara brand in Spain with the upcoming launch of Anantara Villa Padierna Marbella Benahavís Resort, which at the same time demonstrates our commitment to integrate Minor Hotels and NH portfolio of brands and operational expertise across our joint and expanding geographical footprint."

Ramón Aragonés, CEO of NH Hotel Group, said: "This agreement marks excellent progress on our integration with Minor Hotels and the first opportunity for NH to offer Europe an ultimate luxury concept which connects travellers with authentic experiences in privileged destinations."

Surrounded by three golf courses, Villa Padierna is located in the region's 'Golden Triangle', made up of Marbella, Benahavís and Estepona. The property was designed principally by the English architect Ed Gilbert in the style of the mythical Tuscan palazzos and is home to over 1,200 original works of art.

A range of luxurious accommodation options are available across the resort's 130 guest rooms, suites and villas. Deluxe Rooms offer views over the golf course, gardens and swimming pools, while suites come with balconies and are home to some of the most valuable works of art.

The resort also offers the possibility of staying in one of its extensive villas, which combine the exclusivity of a private residence with the comfort of a luxury hotel. One is the Obama Villa, renamed after the First Lady, Michelle Obama, who chose to spend her holiday in it in 2010.

In addition to extensive restaurant and bar offerings, the resort provides guests with outdoor facilities such as gardens and two swimming pools. The property's Villa Padierna Wellness spa is also one of the largest of its kind in Europe and includes a fully-equipped gym.

Golf lovers at Villa Padierna Golf Club can choose from three courses in the vicinity of the resort - Flamingos Golf, Alterini Golf and Tramores Golf, in addition to The Tramores Golf Academy by Michael Campbell. The Racquet Club encompasses over 22,000 square metres of sports facilities, including two tennis courts and two croquet lawns.

For corporate or social events, the resort offers eight meeting rooms, five terraces and a Roman amphitheatre with the capacity to accommodate 400 people.

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