Brøchner Hotels launches in-room fitness and digital concept

Amy Horsfield By Amy Horsfield
22 March 2019 | Updated 22 March 2019

Denmark: Denmark’s leading boutique hotel chain Brøchner Hotels has developed a new running & in-room fitness concept at their six boutique hotels.

Guests at Brøchner Hotels' boutique hotels can freely use the equipped gyms at three of the chain's six boutique hotels in Copenhagen. The hotel chain has taken a closer look at alternative training facilities as well as fitness trends and introduced an in-room fitness kit and new running concept.

An in-room fitness kit consists, among other things of a mat, foam roller, dumbbells, and elastic bands that with different exercises makes it possible to train the entire body. The kit is available to all guests for pick up at the lobby bar or can be brought to the room.

In addition to the in-room fitness kit and the hotels' gyms, Brøchner Hotels has custom-made running routes of 3, 5 and 10 kilometres, which are accessible via a QR code in the running app Endomondo.

COO at Brøchner Hotels Johan Åséll has developed and created the new training offers.

He said: "We always focus on guest experience and knew we wanted to develop our fitness and training facilities across our boutique hotels. So, we started looking at international trends and came up with different ideas on how to create easier and more flexible training opportunities for our guests. With the new digital running & in-room fitness concept, our guests can maintain their training routines and get a complete training when staying at any of our boutique hotels. Three of our six boutique hotels have a gym. But let's say a guest is staying at one of the hotels without a gym, they are more than welcome to visit the other hotels close by and use the gym free of charge. If the guest prefers to stay at or nearby the hotel to excise, we offer the in-room fitness kit and running routes."

Brøchner Hotels has six boutique hotels - Hotel SP34, Hotel Herman K, Hotel Danmark, Hotel Ottilia, Avenue Hotel Copenhagen and Hotel Astoria - all with a central location in Copenhagen.

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