Magnuson Hotels adds 62 hotels to new soft brand collection

Amy Horsfield By Amy Horsfield
15 March 2019 | Updated 15 March 2019

US: Magnuson Hotels has added 62 hotels in the last six months of 2018 to its new “By Magnuson Worldwide” soft brand collection.

The "By Magnuson Worldwide" tagline will be added to a select group of independent hotels within the Magnuson Hotels portfolio. The largest areas of growth have been in Tennessee, Texas, Oregon and North Carolina.

May 2018 saw the launch of Magnuson Direct, Magnuson's long planned direct distribution/hotel management platform, which compresses the traditional distribution supply chain by connecting its member hotels directly to all global hotel booking channels via a cloud-based platform that combines hotel PMS, channel manager, with automated room pricing tools and direct connects to all worldwide channels.

Among the hotels added to the collection are the Atelier Boutique Hotel in Humble, TX, the Best Travel Inn in Phillipsburg, New Jersey, and the Green Valley Motel in Winston-Salem, North Carolina.

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