Jens Reichert appointed chief development officer at BHMA Hotels

Amy Horsfield By Amy Horsfield
11 March 2019 | Updated 11 March 2019

BHMA Hotels and Resorts has announced the appointment of Jens Reichert as the company’s first chief development officer.

An industry veteran with more than 30 years service, Jens brings the necessary managerial skills to develop BHMA, an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG).

As the company's chief development officer, Jens will be tasked with setting up a focused business development team with the ultimate goal of growing the company's portfolio according to BHMA's global expansion plans.

Peter Lucas, CEO, BHMA Hotels and Resorts, said: "We are pleased to welcome Jens to the BHMA family and I am sure his expertise will help maintain our momentum across the markets where we currently operate and in new markets internationally. An experienced deal closer, Jens brings a wealth of experience having worked in the luxury hospitality where he established an international network with design houses, developers and consultants. As we continue to bring new properties online, Jens and his team will ensure that our property channel continues to grow."

Having spent the last decade focusing on hotel development domestic and internationally Jens is up to speed on the hospitality industry. Over the past few years, Jens has played a role in signing more than 50 hotel contracts. 

Jens Reichert, chief development officer, BHMA Hotels and Resorts, added: "I am thrilled to be joining BHMA Hotels and Resorts and I look forward to working in a dynamic environment where my skills can contribute to the company's expansion plans. I have kept an eye on the developments of BHMA's distinct and aspirational brands X2, X2 Vibe and Away Resorts. I'm passionate about giving my utmost for the success and enjoyment of our guests, hotel owners and partners."

Jens will commence work on March, 11 2019 with a multi-cultural business development team.

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