Avvio shortlisted in Digital Media Awards 2019

Amy Horsfield By Amy Horsfield
3 weeks ago | Updated 3 weeks ago

Global technology provider Avvio has been named as a finalist in the Best Agency and Best Technology Innovation categories at this year's Digital Media Awards.

The shortlist was recently revealed and Avvio, which develops innovative solutions for hotels and accommodation providers, is in the running for the 'Best Agency' and 'Best Technology Innovation' accolades.

The Digital Media Awards recognise the best in digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.

The winners will be revealed at a gala dinner taking place in February in Dublin. The event will be hosted by Tom Dunne from Newstalk, Ireland's national independent talk radio broadcaster.

The Best Agency category celebrates agencies using digital and traditional media channels to excite, enthuse and inspire. Nominees are judged on the overall quality of their work, the technology and its design, the strategies and campaigns devised to achieve objectives as well as ROI.

In recognition of businesses which have implemented or developed ground-breaking technology, the Best Technology Innovation category is judged on the uniqueness and creativity of innovations that have driven improved user experience.

Avvio's booking platform, Allora, is the world's first hotel direct booking engine powered by artificial intelligence and its technology orchestrates better online interactions between accommodation providers and guests to drive direct bookings and guest loyalty through a dynamic user experience.

The platform has already been recognised in a number of awards ceremonies including the HSMAI Region Europe Awards and the Serviced Apartment Awards.

Digital marketing, revenue and web design experts make up the Avvio team and, in 2018, the technology provider was recognised by Google in the top three per cent of digital agencies across the EMEA region.

Last year, Avvio - headquartered in Limerick with offices in Dublin, the UK and the US - also achieved significant success in the Irish hospitality market as the booking engine supplier to the highest market share of luxury hotels in the country. The technology company's shortlisting in the Digital Media Awards is another indication of its growing prominence across the country.

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