ALICE awarded Official Staff Operations Technology for 2019

Amy Horsfield By Amy Horsfield
26 February 2019 | Updated 26 February 2019

US: The hotel operations startup has held this distinction since Forbes Travel Guide began their endorsement program in 2017.

ALICE, the hospitality industry's leading operations platform, has been chosen by Forbes Travel Guide (FTG) as their Brand Official Staff Operations Technology for 2019. ALICE has held this distinction since FTG created their Brand Official program in 2017.

The FTG Brand Official program is designed to point the world's best hoteliers towards products and services notable and worthy of endorsement. Thousands of hotels across the country and around the world use ALICE to improve staff operations and guest satisfaction. For Forbes Travel Guide Star-Rated hotels, ALICE assists them with meeting some of FTG's rigorous 900 standards.

Micarl Hill, executive vice president, brand development at Forbes Travel Guide, said: "We carefully select Brand Officials that help our Star-Rated properties enhance the guest experience through their service or product. In the case of ALICE, its technology enables staff members to communicate to one another quickly and efficiently, which ultimately means that they are better equipped to serve guests."

Filip Boyen, CEO of Forbes Travel Guide, added: "We are very proud to have selected ALICE once again among our collection of Brand Officials. The company is an innovator in the hospitality technology space, always listening to the hoteliers and expanding its products to meet the needs of the industry and helping better the guest experience."

ALICE partnered with FTG during their annual Verified, The Forbes Travel Guide Luxury Summit in the Spring of last year to showcase the event's first text messaging-powered concierge service. The service allowed the tech-savvy, but very busy crowd of hotel general managers, owners, and managing directors to request concierge-style services and information during a packed few days of events.

ALICE has also looked to provide value to FTG-rated hotels by partnering with other Brand Officials. The company announced an integration with Brand Official Intelity last year to offer hoteliers a complete suite of hotel management and guest engagement tools. Through Intelity's enterprise platform, hotels can access important guest-facing tools such as a customizable mobile app, in-room tablets, mobile key, voice, TV casting, and more. More than a third of all FTG-rated hotels currently use Intelity or ALICE.

Alex Shashou, co-founder and president of ALICE, said: "We are delighted to continue our partnership with Forbes Travel Guide. Their mission aligns with our vision of delivering exceptional hospitality. We are learning a lot from their team, their other Brand Officials, and their hotels on how to deliver Five-Star service. This is a partnership that helps us deliver on our promise to be much more than a software provider to our customers."

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